This post is something of an update. It’s just slightly overdue (like…a year and a half overdue) but better late than never, yeah?
Let’s talk: the Safariland Roundup.
The Roundup is a weekly cyber-newsletter sent out every Sunday (and occasionally, for “Special Editions” [SE} on other days) to their email subscribers. I have the honor of editing it. In fact, I helped to start it.
Professional constraints (and good manners) prevent me from providing specifics and statistics, but I’m proud (and gratified, and surprised) by how the Roundup has been performing. We hit an audience of many scores of thousands, with an improbably high open and click-through rate. High enough that we double-checked to make sure it was reporting correctly.
What appeals to me about the Roundup, though, and why I enjoy the work as much as I do, is that it’s not a typical commercial email. It isn’t a sale or special or BOGO notification, nor is it a new product notification. In fact, most issues don’t actually have much to do with Safariland at all.
The Roundup puts both news and letter back into newsletter.
Each Roundup is a curated collection of articles and videos from as wide an array of publications as I can source, and it’s not at all just a lineup of gun reviews and same-old/same-old. It’s an eclectic selection of topics I’m confident will have something in it you’ll like.
My. whole. job. is to research interesting stuff of all kinds and share it with an improbably engaged audience.
How cool is that? I’m not sure can think of a better job.
The Roundup: a Safariland Newsletter
Most Roundup installments are a collection of unrelated but interesting articles and videos. Others (like our Glock 45 and 10mm Special Editions, below) focus on a specific topic.
There’s gun stuff in there, for sure. We collect everything from reviews of the latest striker-fired pistols to esoteric histories of rifles we thought we already knew a lot about. But we also have news of “barn finds,” when extraordinary old muscles cars are found and resurrected, open source intelligence (OSINT) analysis of militant group armament operations, news from the respective off-road and bourbon worlds, to extraordinary op-eds from superb niche websites that aren’t nearly as well known as they deserve to be.
How ’bout we look at a few examples?
1. We’ll start with Roundup Issue 69 *snicker*.
2. This was our Glock 45 SE.
3. We’ll go back a ways for this one: this was Issue 41.
Here are a few more of our past installments. Click the cover image to visit that particular newsletter.
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